About Ideas Into Business

No matter what stage you are at in your business, my goal is to give you a practical road-map to build a smart business that gives you time and money freedom.

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Ideas Into Business is a business mentoring resource run by me, Luke Fatooros, to teach you proven strategies on how to transform your business.

Whether you are just starting out or have an existing business, my goal is to give you a roadmap to build a smart business that gives you time and money freedom (minus the hype).

I achieve this using three proven tools:

  1. My 7 Week Business Transformation Course which has 13 sequential steps designed from my 25 years experience of scratch building businesses.
  2. My Create Passive Income With Joint Ventures Course which is a 12 Step Blueprint to learn how to create passive, recurring income even if you have no idea, startup capital or experience.
  3. My Real Support Programs. To ensure your learnings are embedded correctly and you succeed long term. The options available depend on how serious or how quickly you want results.

Outside of business, I am just a regular family guy who lives on the Gold Coast of Australia. I enjoy the beach, smoking BBQ and the company of those who truly enjoy making the best out of life.

The problem with building a business the traditional way

Let me begin by asking you a simple question “Why did you go into business?”

All of us go into business to create a lifestyle of our choice. To achieve some form of freedom, whatever that means to each of us individually. It could mean more time, more money, or more choice.

Sadly, only 4{875ab96ec8b1ac7ff1f3c13af9f4473a7a32ea2a5d79b97b6f426058d9bb3cb4} of all people who start out in business ever achieve this goal. The other 96{875ab96ec8b1ac7ff1f3c13af9f4473a7a32ea2a5d79b97b6f426058d9bb3cb4} fail or remain enslaved to their businesses. Here’s why!

As your business enters different cycles, you experience different issues. It doesn’t matter if you have been operating for a few months or many years; things rarely go according to plan.

If you are in the 1st cycle of business, you wish you had more customers or more sales. Your cash flow is very tight, and you are constantly under a load of stress to make ends meet. You are working long, tiring hours, and are desperately trying to get traction. Your batteries wear down, and you are continuously asking yourself “when is my break coming? Something has to change!”

Perhaps you are in the 2nd cycle of business where the business is booming, and sales are rocketing. But you are overloaded and have major time problems. There’s only ONE you and so much needs to get done. You need more staff, but that’s another truckload of issues. You believe no one can do the work as well as you can. “How do I manage them? How do I get results from them?”

You keep asking yourself, “How do I get out of this engine, this rut, and get my business working for me? How can I get systems in place or the right staff to help me grow? Where did my life go? Where did my dreams go? Life has become a process that is slowly killing my soul.”

Sound familiar? It’s all true, and you are definitely NOT alone. 85{875ab96ec8b1ac7ff1f3c13af9f4473a7a32ea2a5d79b97b6f426058d9bb3cb4} of all business experiences these every day, common business problems.

How do I know? Let me share my story with you…

I started out in business and quickly became one of the 4{875ab96ec8b1ac7ff1f3c13af9f4473a7a32ea2a5d79b97b6f426058d9bb3cb4} to reach financial freedom. I achieved this at age 26. Impressive? Yes! But then I lost everything and suddenly became one of the 96{875ab96ec8b1ac7ff1f3c13af9f4473a7a32ea2a5d79b97b6f426058d9bb3cb4} who fails. I then redid the journey and took another seven years before rejoining the 4{875ab96ec8b1ac7ff1f3c13af9f4473a7a32ea2a5d79b97b6f426058d9bb3cb4} living a lifestyle of my choice.

I was 23 when I co-founded my first company. I had no idea what I was doing. I had no experience, limited expertise, and no one to guide me. All I had was an idea and a massive desire to own a business and be in control of my financial destiny.

I graduated as an engineer and started as an employee.

I lasted just six months because I realized I could not work for anyone else. There was no way I could ever achieve what I wanted to out of life by working for someone else. I met my first business partner Gary at university. We both decided we wanted to run our own business. So, we “straddled.” This is a term for working at night and weekends to build a business to a stage where you can safely leave your job.

We straddled for 6 months until we had enough traction to take the plunge. We quit our jobs, and we went for it.

With only $800 in my savings, Gary and I started our first “software consulting business” from my father’s back shed in Aug 1994. And for the next fourteen months, it was living hell. We were not making money, were exhausted, and seemed to be getting nowhere fast.

Don’t just do it for the money

This is going to sound very strange, but it’s very true. Our driving force was not money; it was the will to be successful. I think this is a very important point.

If we judged our success on how much money we were making, we would have quit. It fact, I did give up three times. But my deep desire to ensure I made a success of the business and one-day live life on my terms keep me going.

“To be successful in business, you must have a bigger reason, over money to keep you going through the tough times.”

After eighteen months, the grim reaper was knocking on the door. We had no money left and had run out of ideas. Nothing was working, and continuing on seemed impossible.

Learning to do things smarter & easier

With nothing to lose, I set up my first ever Joint Venture with South Africa’s largest PC importer and assembler at the time. This was the turning point we needed.

By leveraging off their infrastructure, expertise, and resource and applying some street smart marketing skills, this little business exploded over the next five years into a $12 million company.

At age 25, we were awarded the Sunday Tribune, Ernst Young, Entrepreneurs award. At 26, the Microsoft Top 5 Companies Sales award and the Wesbank Cashpower Award for the top-performing company in our province.


The biggest lesson of all

At 26, life was an absolute party! Being financially free! I highly, highly recommend it!

And then the universe decided to teach me a very powerful lesson. I lost everything! And I joined 96{875ab96ec8b1ac7ff1f3c13af9f4473a7a32ea2a5d79b97b6f426058d9bb3cb4} of all businesses who fail within ten years.

Even though I was awarded several prestigious business awards and was a self-made millionaire at the age of 26, I needed to learn the single most important and powerful lesson in business.

“The difference between being a Business Owner and being Self Employed.”

My business was totally dependent on me running it. As I tried to “fix” my knowledge gaps myself, my business consumed me, and eventually, I burnt out and collapsed under the pressure and lost everything I had worked so hard for.

It took me seven years to regain my confidence and give business another go. This time I did things smarter and applied my lessons. I created a smart business, valued at $3.5 million after just 2.5 years, working only two days a week from my home office. This business was designed from DAY 1 to give me TIME and MONEY FREEDOM.


Creating Ideas Into Business


Business has always been my passion since I was a little kid. I have always loved helping others try to improve their businesses by doing easier and smarter things. After the monumental failure of my first business and then the subsequent success of my second business, I was able to easily identify what common mistakes most other business owners were making, day after day.

“They were not doing tasks in their business to set themselves up for the future. They were doing tasks to get themselves through the day.”

They were working to make profits today, not creating wealth for their future. Because they were Self Employed and their businesses were dependant on them running it, their businesses held very little value. In contrast, the Business Owners’ businesses were not dependant on them. Their systems ran their businesses, generating profits consistently. These businesses therefore held significantly greater values.

My discoveries made me aware of the massive opportunity to help people in business to become Business Owners and build a SMART business to give them TIME and MONEY FREEDOM.

And who better to help them than someone who has fallen down the cliff and reclimbed back up?

And so I created Ideas Into Business.

Everyone in business who has taken risks and made sacrifices along the way deserves a good outcome! Ask yourself if what you are doing right now in your business is setting you up for your future? If it isn’t, then maybe we should talk sometime.

I certainly would enjoy helping you on your business journey, whatever stage you are at, to reach your lifestyle of choice.

Thanks for sharing your time with me. I do hope I get to meet you in one of my courses.

I wish you the very best on your journey.

Luke Fatooros