
No seller makes money in a fire sale. Selling out of desperation is always in favour of the buyer. The real money is not on sale day but in your preparation for the sale.
Trying to justify a premium price to a potential buyer when your business is not in “best-selling” shape or packaged correctly is difficult, and you will not attract the price you desire. Planning the sale of your business in advance and making sure the correct checkpoints are in place to maximise your cash out price should be your top priority.
The best time to sell is when you want to, not when you need to. This keeps you in control, allows you to hold your price and walk away from a bad offer that could potentially cost you millions of dollars.